Shark Pitch: How to Sell Anything in Three Easy Steps Even if...You Hate Selling by Dennis Green & Mary Lou Green

Author:Dennis Green & Mary Lou Green [Green, Dennis]
Language: eng
Format: epub
Tags: Business, Entrepreneurship, Product Design, Selling, Selling method.
Publisher: Boulevard Press
Published: 2016-03-05T05:00:00+00:00

Cutting Boards Are Bought Based on Their Form

Consider the humble cutting board, a simple product protecting countertops. Virtually all cutting boards solve the same problem, but we buy them for their form and style. Head over to Pinterest.com and enter “cutting boards/wood,” or “cutting boards/glass” into the search box and you’ll see enough variety to make your head spin.

Study all of the different ways a cutting board can look or feel. You can buy them in different sizes, made of wood, glass or plastic and shaped and decorated in hundreds of different ways. Of all the cutting boards in the world, why does one appeal to you more than another? As a category, we buy cutting boards for their function, but we buy a specific cutting board based on the pleasure we receive from how it looks and speaks to us, how it feels to the touch and expresses who we are. Everything we buy represents our values and our personalities. That’s why form is so important. Form differentiates your product from competitors.

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